Category: Data Driven Advertising

Publicis Groupe will divest part of its health care unit, Publicis Health Services (PHS), to restore its balance sheet and focus on the strategic growth...

Sovrn closed a $25 million Series E round Thursday to help it acquire companies outside of ad tech. Sovrn’s original investors, led by Foundry Group,...

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is...

ExchangeWire has been running events in Germany since 2013; and in that time I have had a firsthand look at the workings of the local...

This week, online marketplace Honestbee has opened up a dining-cum-grocery store in Singapore that is closely integrated with modern technologies to offer “a multi-sensory” shopping...

Pluto TV to leverage Tru Optik’s OTT Data Management Platform and Cross Audience Validation (CAV) services for both direct and programmatic campaigns Pluto TV, the...

Following the release of PubMatic’s report, ‘Understanding Inventory Quality: Thinking Beyond Bots’, ExchangeWire speaks with Eric Bozinny (pictured below), director, inventory quality, PubMatic, about the...

SoundCloud selects Pandora as exclusive U.S. ad sales partner The two companies reach an ad audience of more than 100M, creating largest digital audio advertising...

The simple relationship between publishers and advertisers has become increasingly complex, with the introduction of sophisticated digital ad buying. The growth of the internet has...

The CEO of TripAdvisor, Steve Kaufer, has a motto: “If it’s worth doing, it’s worth measuring.” Which is why TV had to prove itself before...

As marketer concerns about brand safety, transparency and data ownership continue to grow, so do their investments in programmatic guaranteed deals and private marketplaces (PMPs)....

Thanks to the advances in location technologies, it is possible to know which visitors to a retailer’s store have seen the brand’s ad. However, simply...

IAB UK & PwC Digital ADSPend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent Need for Better Measurement of...

Brian Wiener will present on video measurement at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. ComScore is getting back on its feet. After the...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Ferber, chief innovation...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Data Drought Google is cracking down on the amount of data it shares with...