Independent Total Economic Impact Study Shows LiveRamp’s Identity Resolution Platform Enables Brands to Efficiently Activate People-Based Campaigns, Optimise Digital Marketing Budgets and Increase Profits LONDON, UK — LiveRamp® the...
The UK digital advertising market is worth £13.44bn, an increase year-on-year of 15%, reveals the 2018 IAB UK & PwC Digital ADSPend Study. Report highlights...
5G, the next generation of mobile internet connectivity, promises to open up a plethora of new avenues and opportunities to advertisers. Despite recent negative publicity...
Combined company will offer a unified out-of-home media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners. MONTREAL —...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: IAB Europe Launches...
Keep calm and … develop automated systems for advanced TV ad buying? A question mark loomed over OpenAP when founding member WarnerMedia announced its sudden...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris...
Brands are being tough on platforms, pulling advertising dollars after brand safety fiascoes and thinking critically about appearing adjacent to unpredictable content that can expose...
Whilst Intelligent Tracking Prevention (ITP) is not a new phenomenon – having been used on Apple’s Safari browser in its current iteration since late-2018 –...
Brave, a privacy-centric web browser, launched its advertising and user rewards platform on Wednesday. The Brave browser debuted three years ago and now has more...
With its $4.4 billion acquisition of Epsilon/Conversant, Publicis Groupe becomes a data controller – and that ups the regulatory ante under the General Data Protection Regulation...
Dentsu Aegis Network’s media billings grew 28% in 2018, according to benchmarking firm RECMA, making it the fastest-growing media group among the holding companies. The...
– 68% of retailers are unsure of the ROI of their most recent digital marketing campaign – Findings point to growing importance of measurement in...
Sizmek will sell its data management platform, which it acquired with Rocket Fuel, and its demand-side platform to the marketing technology cloud Zeta Global on...
WarnerMedia has exited the OpenAP Consortium. It’s a major blow to the TV industry’s attempt to jointly promote audience-based buying on television by creating standardized...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
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