The Future Is 5G: How New Mobile Tech Will Take Advertising into the 5th Generation
5G, the next generation of mobile internet connectivity, promises to open up a plethora of new avenues and opportunities to advertisers. Despite recent negative publicity revolving around concerns such as national security and ‘deceptive’ practices being employed by current 4G providers, there is no doubt that the promise of 20x faster mobile internet speeds is an enticing one for consumers and advertisers alike. Writing for ExchangeWire, Gavin Stirrat (pictured below), VP of partner services at OpenX, discusses how 5G will […]
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