Zeta Global Buys Sizmek DSP And Rocket Fuel DMP Assets For $36 Million
Sizmek will sell its data management platform, which it acquired with Rocket Fuel, and its demand-side platform to the marketing technology cloud Zeta Global on Friday in a deal worth up to $36 million. If the deal is approved, Zeta will pay $5 million in stock and $10 million in cash, with another $20 million… Continue reading »
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