74% of UK Retailers Do Not Correctly Attribute Footfall to Digital Spend

–       68% of retailers are unsure of the ROI of their most recent digital marketing campaign –       Findings point to growing importance of measurement in UK retail MOST UK BRANDS are unsure of the actual impact digital marketing spend is having on visits to their own bricks and mortar stores. A survey of 1,153 UK […]

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Via Ad Operations Online

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.