2018 IAB UK & PwC Digital Adspend Study: The Market Grows
The UK digital advertising market is worth £13.44bn, an increase year-on-year of 15%, reveals the 2018 IAB UK & PwC Digital ADSPend Study.
Report highlights
The majority of all growth is coming from smartphone advertising, which has increased by £1.65bn (35%) from 2017.
Smartphone advertising now represents 51% of all UK digital ad spend, up from 45% in 2017.
Video is now the largest display format (£2307m), overtaking standard display banners (£1486m).
Outstream/social in-feed has increased its majority in total video spend, now occupying a […]
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