The Big Story: Google-Fu
Google always seems to be the big story, and this week is no exception. Because when Google so much as sneezes, the advertising industry shakes....
Category: Data Driven Advertising
With Demand Manager, Rubicon Project Introduces Prebid as a Service
Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced the private beta release of Demand Manager. Demand Manager is a new service that makes...
Why the Rise of Ad Fraud and the Fall of Brand Safety Needs to be Reversed
The ad industry has long struggled with a poor public reception, with trust in the industry at a low ebb, partly due to the high...
Programmatic Technology Is Heralding New Growth in OOH
Out of home (OOH) advertising has been around for centuries, however the addition of programmatic technology and sophisticated data management methods have made this format...
Cadreon/UM Malaysia Lead the Nominations at The Wires APAC Awards
The shortlist for The Wires APAC inaugural awards has been announced and Cadreon/UM Malaysia led the finalists, with four nominations across the categories. Celebrating businesses...
Marketing Mistakes Can Sometimes Be A Good Thing
Oops emails, TBD subject lines, sending messages to the wrong segment, sending notifications at the wrong time – even the most data-driven marketer is going to...
At Its 2019 Brandcast, YouTube Touts Its Big Screen Reach
For YouTube, it’s all about the big TV screen. At least, that was the messaging the Google-owned video platform pushed during its Brandcast event...
A Bottom-Up Approach Can Balance The Tension Between Brand And Performance
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
AA/WARC Report Q4 2018: Nine Consecutive Years of Growth
UK advertising spend reached a total of £23.6bn in 2018, representing a year-on-year increase of 6.3% and marking the ninth consecutive year of growth, according...
Appodeal Introduces Stack, Scales Mobile App Businesses; S4Capital announces strong Q1 2019 growth
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Appodeal introduces Stack;...
Shopify Launches Native Ad-Buying Functions with Snapchat and Facebook
Shopify has announced that merchants on their platform will have access to two new native ad-buying functions: Facebook dynamic ads and Story Ads on Snapchat....
Baseball Economics And The Fate Of App-Based TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Mullen, head of...
Alphabet’s Q1 Stumble Is A Mystery; The Guardian Turns Frown Upside Down
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Alphabet’s Bad Quarter What was behind Alphabet’s big Q1 revenue miss? In the absence...
Prog IO: Google’s Brad Bender On Balancing Web Stakeholders, Without Breaking The Web
Sometimes it seems impossible to reconcile the demands of users, publishers and advertisers, the three main stakeholders of the ad-supported internet. “It’s really important that...
Triton Digital Expands Webcast Metrics Monthly Rankers To EMEA Region; Releases Rankings for the Top Digital Audio Properties for January 2019
Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today the expansion of its Webcast Metrics® monthly Ranker...
Publicis Group Acquires Epsilon: Data Implications & Reaction
Earlier in April, Publicis Groupe announced an agreement with Alliance Data Systems Corporation to purchase their marketing unit Epsilon, for a price of USD$4.4bn (£3.4bn),...
