Understanding ITP: Q&A with Matthew Pepper, Sub2
Whilst Intelligent Tracking Prevention (ITP) is not a new phenomenon – having been used on Apple’s Safari browser in its current iteration since late-2018 – it is likely to be one of the most significant talking points in the ad industry through the remainder of 2019. This is because Google are contemplating using the measure, which limits third-party cookies to prevent the capture of cross-site browsing data, thus removing retargeting abilities on their Chrome browser.
If Google does go all-in on […]
The post Understanding ITP: Q&A with Matthew Pepper, Sub2 appeared first on ExchangeWire.com.
