In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Teads Signs Exclusive...
Barcelona – Tappx, a leading AdTech company specializing in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to increase adoption of...
It seems like every day there is a media or tech company launching a streaming service. This week was Disney’s turn. At its glitzy media...
Marketing budgets have been upwardly revised to highest level in over a year, however forecasts and financial prospects are increasingly negative, reveals the Q1 2019...
Today (17 April) ExchangeWire have announced the appointment of Mathew Broughton (pictured) as editor. Broughton joins the growing ExchangeWire team to take on responsibility for...
WPP Group’s programmatic platform subsidiary Xaxis has navigated several seasons of change in programmatic. “When Xaxis was started it was very much around this concept...
When people join a browser-based video conference call, their top worry is usually whether their hair looks OK. But there’s a bigger concern lurking. WebRTC,...
Traditionally, a company like TIBCO, which sells integration and analytics software, thrives on events and field sales, where company reps can explain its products in...
Retail Response™ drives consumers to the most relevant retailers where products are sold by leveraging consumer data signals to lift in-store sales ST. PETERSBURG, Fla....
Teads, the global media platform, announced on Thursday (11/04/2019) an exclusive UK and EeA partnership with Guardian News & Media (GNM) to deliver inRead advertising...
styria digital one (sd one), Austria’s leading digital online marketing association, today revealed that the Austrian news site Die Presse, which is part of sd...
“Let it go, let it go” is the theme song for any advertisers who might’ve had their hearts set on an ad-supported option for Disney+....
Agencies have a “can’t live with it, can’t live without it” relationship with Facebook. The world’s second-largest ad platform, which reaches roughly 2.4 billion people,...
lastminute.com Set to Disrupt Marketing Industry with Launch of Playbook; Tappx Launches App-ads-txt.com to Drive Adoption for App-ads.txt; Lotame Unveils Unstacked Approach to Data Solutions...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Sizmek’s downfall seems to have triggered panic in ad-tech circles. We all love a bit of drama – but we truly have reached new heights...
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