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Programmatic Spend to Exceed USD$100bn in 2019; Global Releases DAX Cross Device

by Copenhagen INK · 29/11/2019

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Programmatic spend to exceed USD$100bn (£77.7m) in 2019; Global releases DAX Cross Device; ad-supported hyper-casual games proliferate by 170%; ad standards organisations urge broader ID adoption; Vibenomics closes USD$5m (£3.9m) in seed funding.
Programmatic spend to exceed USD$100bn (£77.7m) in 2019
In 2020, 69% of all digital media will trade programmatically, up from 65% this year, according to Zenith’s Programmatic […]

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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Programmatic Spend to Exceed USD$100bn in 2019; Global Releases DAX Cross Device

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