Data Driven Advertising / DMP / DSP / RTB

Programmatic Spend to Exceed USD$100bn in 2019; Global Releases DAX Cross Device

by Copenhagen INK · 29/11/2019

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Programmatic spend to exceed USD$100bn (£77.7m) in 2019; Global releases DAX Cross Device; ad-supported hyper-casual games proliferate by 170%; ad standards organisations urge broader ID adoption; Vibenomics closes USD$5m (£3.9m) in seed funding.
Programmatic spend to exceed USD$100bn (£77.7m) in 2019
In 2020, 69% of all digital media will trade programmatically, up from 65% this year, according to Zenith’s Programmatic […]

The post Programmatic Spend to Exceed USD$100bn in 2019; Global Releases DAX Cross Device appeared first on ExchangeWire.com.

Via ExchangeWire

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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Programmatic Spend to Exceed USD$100bn in 2019; Global Releases DAX Cross Device

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