Data Driven Advertising / DMP / DSP / RTB

New Outbrain Study Reveals Native Ads on Premium Publisher Sites are 44% More Trusted Than Ads on Social Platforms

by Copenhagen INK · 29/11/2019

Outbrain and independent research agency Lumen highlight the relationship between consumer trust in advertising and premium publisher environments LONDON — Outbrain, the world’s leading discovery and native advertising feed for the open web, released a new European study exploring the impact of native advertising formats on consumer trust. The study, produced by Outbrain in partnership […]

The post New Outbrain Study Reveals Native Ads on Premium Publisher Sites are 44% More Trusted Than Ads on Social Platforms appeared first on Ad Tech Daily.

Via Ad Operations Online

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

McDonald’s Singapore rallies youth to embrace self-love and resilience 11/10/2024
Launched on World Mental Health Day, the 'Lovin' Me' initiative aims to support youth mental wellness through music, podcasts, and resources, tackling the growing challenges of emotional well-being among young people.
Creative Minds: Brett Colliver swapped design for ads—and hit creative gold 11/10/2024
Dentsu New Zealand’s CCO loves chasing creative chaos, bold ideas, and a courtside seat at the next NBA game.
Indonesian creators produce the most content in Southeast Asia: GroupM study 11/10/2024
The 'State of the Creator Economy’ report was released during GroupM's content day in Jakarta, led by GOAT, its data-driven influencer marketing agency.
How AI and algorithms will shape the future of media: Dentsu Media Trends report 2025 11/10/2024
Dentsu's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into the "Algorithmic Era of Media."
DOJ targets Google’s search monopoly with potential breakup 10/10/2024
The US government escalates its case against Google, proposing measures that could reshape search and impact the ad ecosystem.
Nearly half of Singaporean companies reluctant to hire employees with mental health conditions: ASEAN report 10/10/2024
As the region observes World Mental Health Day, a new report from Intellect reveals that only 34% of companies across ASEAN provide crisis support for mental health, leaving employees vulnerable to stress, burnout, and reduced productivity.
Burnout in adland: What can you do to help? 10/10/2024
With over 15 years in the ad industry, Annabelle Black exposes the silent epidemic of burnout and calls for an urgent shift in how it's addressed—urging both employees and leaders to take action before it's too late.
WPP announces global partnership with Roblox 10/10/2024
The move comes as Roblox is accused of failing to protect children from harmful content.
Iris Worldwide hires global chief creative officer 10/10/2024
Menno Kluin will relocate to London from Ogilvy New York to take up the role.
The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels brand transformation with innovation and passion 10/10/2024
An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.

- Farsentours.dk - DK's fedeste ungdomsferie site med artikler, nyheder og tilbud om ski, sommer og storby ungdomsrejser
- Dezigncore.dk - Sitet med de fedeste design cykler og andet smart cykel design. Bl.a. nyheder om fede Fixie og singlespeed cykler og guide til hvordan du kan bygge din egen Fixie cykel! - Godtelotten.dk - En uhøjtidelig og humoristisk blog om livet som kvinde og mor til pseudotvillinger. Vi tester og anmelder også børnetøj, legetøj og babyudstyr som Cama Copenhagen

New Outbrain Study Reveals Native Ads on Premium Publisher Sites are 44% More Trusted Than Ads on Social Platforms

Advertising news

Also consider visiting… (sites in Danish)

News Categories