Data Driven Advertising / DMP / DSP / RTB

New Outbrain Study Reveals Native Ads on Premium Publisher Sites are 44% More Trusted Than Ads on Social Platforms

by Copenhagen INK · 29/11/2019

Outbrain and independent research agency Lumen highlight the relationship between consumer trust in advertising and premium publisher environments LONDON — Outbrain, the world’s leading discovery and native advertising feed for the open web, released a new European study exploring the impact of native advertising formats on consumer trust. The study, produced by Outbrain in partnership […]

The post New Outbrain Study Reveals Native Ads on Premium Publisher Sites are 44% More Trusted Than Ads on Social Platforms appeared first on Ad Tech Daily.

Via Ad Operations Online

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

- Farsentours.dk - DK's fedeste ungdomsferie site med artikler, nyheder og tilbud om ski, sommer og storby ungdomsrejser
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New Outbrain Study Reveals Native Ads on Premium Publisher Sites are 44% More Trusted Than Ads on Social Platforms

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