Predictions 2020: The Service Layer
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is the service layer, with experts debating on the future role of agencies, the spectrum of in-housing, and the position of the major consultancies.
Speed, Quality, Value
Two factors have influenced what will happen with increasing ferocity in 2020.
First, the Lehman crisis in 2008, […]
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