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Predictions 2020: The Service Layer

by Copenhagen INK · 28/11/2019

As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is the service layer, with experts debating on the future role of agencies, the spectrum of in-housing, and the position of the major consultancies.
Speed, Quality, Value

Two factors have influenced what will happen with increasing ferocity in 2020.
First, the Lehman crisis in 2008, […]

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Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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Predictions 2020: The Service Layer

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