Bing, Surface Generate $2.3 Billion in Q2 For Microsoft
Here’s an interesting stat: Microsoft’s Bing and its Surface lineup contributed more than $2.3 billion of revenue for the company during its second quarter. That’s...
Category: Interactive marketing
IAB Looks to Recruit Minorities, Women and Vets Into Digital Advertising With College Partnership
The Interactive Advertising Bureau Education Foundation and its iDiverse initiative said Monday that they are creating an entry-level training, certification and job placement pilot program...
Gap Taps Abercrombie Alum as New CMO
There’s a new top marketer falling into the Gap. Craig Brommers, a marketing veteran from Abercrombie & Fitch and Speedo, was appointed senior VP and...
Deep-Web Spelunker Vocativ Is Jumping Headfirst Into Television
Vocativ’s top executives are excited about the debut of its eight-episode series on Showtime, “Dark Net,” this Thursday at 11 p.m. ET. But the digital...
Charles Schwab Campaign Celebrates Heroism in Tackling Your Finances
Taking control of your finances is not for the faint of heart, asserts a new campaign from investment company Charles Schwab. The San Francisco-based firm...
Best Practices: HP Partners with Influencers in Video Campaign
In an effort to drive brand engagement with millennials, HP has created a video series in which it collaborates with social influencers to demonstrate features...
Huffington Post Scales Back HuffPost Live
The Huffington Post is moving away from a focus on producing live-streaming video and concentrating more on creating videos specifically for social platforms. “The way...
Under Armour Enters Wearable Tech With IBM’s Watson and HTC
Under Armour is betting that the smart money for its clothing line is on connected devices and artificial intelligence. The company said Thursday that it...
Where’s Rey? Star Wars Backlash Continues as Stores Vow to Restock
She just might be the only hope for peace in the Galaxy, but she’s already MIA from most toy shelves. When “Star Wars: The Force...
The Washington Post Wants App Readers to Try, Then Buy
In recent months, The Washington Post has proven to be a traffic powerhouse, even overtaking The New York Times in unique visitors for October and...
Snapchat Is Making Its Own Original Content for Discover Again
Snapchat has started producing original content for its Discover publisher portal again, a few months after the mobile app shut down its own channel on...
NBA Players Star as Sitcom Family in New State Farm Campaign
The first three spots, which also feature players Kevin Love, Kevin Garnett and Damian Lillard, will debut Dec. 25; State Farm will boost its TV...
Microsoft and Yahoo Search Share Grows but Still Trails Google by Miles
Both Yahoo and Microsoft are continuing to nibble away at Google’s massive search market share, according to the latest figures released by ComScore, aided by...
Disney Falls on Analyst Rating Cut as ESPN Woes Overshadow ‘Star Wars’
Walt Disney Co. dropped as much as 3.6% after BTIG downgraded the stock to sell, saying the owner of ESPN overpaid for sports rights at...
Alibaba Agrees to Buy Hong Kong’s South China Morning Post
Alibaba Group Holding, the e-commerce giant headed by billionaire Jack Ma, agreed to buy Hong Kong’s South China Morning Post and other affiliated media assets...
Digital Ad Revenue Sets New Quarterly Record, IAB Says
Domestic digital advertising revenue surged 23% to $15 billion in the third quarter of 2015, the sector’s highest quarterly spending on record, beating the previous...
