NBA Players Star as Sitcom Family in New State Farm Campaign
The first three spots, which also feature players Kevin Love, Kevin Garnett and Damian Lillard, will debut Dec. 25; State Farm will boost its TV offerings with digital and social media efforts as well. The five-spot campaign will continue through the end of the basketball season and NBA finals in June.
The 93-year-old insurer, which generated revenue of $71.2 billion last year, again tapped Translation for the campaign.
“Placing a State Farm agent next door to a basketball family gave us a lot of narrative,” said John Norman, chief creative officer at New York-based Translation, noting that neighbors are a part of State Farm’s DNA. “We felt like the idea would lend itself to tell more stories.”
