IAB Looks to Recruit Minorities, Women and Vets Into Digital Advertising With College Partnership
The Interactive Advertising Bureau Education Foundation and its iDiverse initiative said Monday that they are creating an entry-level training, certification and job placement pilot program for college students. Classes are expected to begin this spring.
The effort, announced Tuesday at the IAB Leadership Summit in Palm Desert, Calif., reflects statements the IAB made last year, when the group called on its members to hire 10,000 people with underrepresented backgrounds, including minorities, women, disabled individuals and military veterans, by the year 2020.
Students who complete the course and gain certification will meet with recruiters for one-on-one interviews to be matched with potential employees among the IAB. If hired, students will work in advertising operations, data analysis, sales support and marketing, the IAB said.
