Retailers Are Offering More Coupons Than Ever This Season
As warmer weather has left Northeast retailers with excess inventory of winter coats, hats and gloves, offering discounts may be the only way to move...
Category: Interactive marketing
Ad Blocking Is an (Unexpectedly) Big Issue in China
There hasn’t been a lot of attention paid to ad blocking in China, leading many to assume it isn’t a big issue yet. But new...
Dick Van Dyke and Target’s Bullseye to Promote ‘Mary Poppins’
ABC and Target are pulling a bit of marketing magic out of their magical carpet bag when the brands broadcast “Mary Poppins” as part of...
World Federation of Advertisers’ Boss: Don’t Turn Consumers Off
The World Federation of Advertisers is issuing a major call to arms on ad blocking, urging its members to create an online environment that puts...
See the Spot: Old Spice Duo Makes Real Peace After Faux Pax
Isaiah Mustafa and Terry Crews make peace after their recent commercial feud in a new spot for Old Spice from Wieden & Kennedy, Portland, making...
Crain Launches City Brands in Nine New Markets
Crain Communications has launched personalized digital business publications in nine new markets across the U.S. Looking to expand nationwide ahead of its 100th anniversary, the...
Latino Emojis Have Arrived, Courtesy of Zubi Advertising
U.S. Hispanic shop Zubi Advertising noticed a lack of Latino-related emojis and is releasing a collection of 267 emojis inspired by the food, culture and...
Lululemon Tries New Store Concepts in Effort to Woo Shoppers
Lululemon Athletica is saying, “namaste” with a new in-store initiative, inviting consumers to linger as well as shop. The Vancouver-based seller of yoga apparel will...
Google Debuts Programmatic Ad Sales for Native, Mobile Video
Publishers can now sell native and mobile video ads programmatically through Google’s DoubleClick, the company said Friday. The ads can be sold through either DoubleClick’s...
See the First 360-Degree Video Ads on Facebook
“360-degree marketing” has been an industry buzzword for years, but what about 360-degree advertising? Facebook is starting to test 360-degree video ads with a handful...
Know a Workout Warrior? With New CMO, JC Penney Aims to Be Gifting Destination
JC Penney wants to be the go-to gift destination for shoppers this holiday season. Under the marketing leadership of Mary Beth West, who started as...
Why There’s Still a Market for Online Ads No One Sees
Earlier this week the ad tech company AppNexus announced what it described as a major innovation: It would allow advertisers to pay only for those...
Facebook Sales Top Estimates, Fueled by Mobile Advertising
Facebook notched another quarter of revenue that beat estimates after stepping up its mobile-advertising efforts. The company running the world’s biggest social network reported third-quarter...
Snapchat Adds to Native Ad Arsenal With Sponsored Lens
Snapchat’s ad formats are growing ever closer to its traditional content. A year after debuting its first ad product, one that siloed brands within users’...
Apple’s Sales Forecast Indicates Another Record Holiday Quarter
Apple said it will have another record holiday. The Cupertino, California-based company said fiscal first-quarter sales will be $75.5 billion to $77.5 billion, topping last...
