12 intriguing digital marketing stats from the past week
What a woman. *Wipes away tear* This week we’ve goldfish, the gradual global domination of the internet, yet more ad blocking woes, customer experience, basket...
Category: Interactive marketing
Instagram Celebrities Are Behind the Modern Corset Boom
Kim Kardashian is always waist training, according to her Instagram. In a May 2015 selfie, she wore an undershirt, black leggings and a tight black...
IBM’s Oscar Ads Star Ridley Scott, Carrie Fisher and Watson
IBM is debuting two ads starring filmmaker Ridley Scott, actress Carrie Fisher and its Watson cognitive computing system during the Academy Awards broadcast Sunday night....
Creativity in programmatic "should not be an afterthought"
Emerging trends and challenges in programmatic advertising Ad blocking We frequently cover ad blocking on this blog, a subject that inevitably poses a problem in...
Eight interesting US digital marketing stats from the past week
Top frustrations for mobile shoppers We’ve all got our own bugbears when it comes to poor mobile UX, but a recent study by Bizrate Insight...
Maxim Has Already Lost Biglari Holdings $39 Million
Maxim magazine, which was purchased by Biglari Holdings in early 2014, has already lost the holding company an aggregate pre-tax sum of $39 million, according...
Feds: Apple’s Stand Against Us Is a ‘Marketing Strategy’
The Department of Justice and Apple’s dispute over the unlocking of a phone used by a suspected terrorist appears to be getting more strained. The...
Engagement is a better route to campaign accuracy than big data alone
At the same time, technology providers are also more motivated to apply their data and target consumers efficiently, instead of simply shooting for volume. Of...
Official Launch Date for Google AMP Confirmed
Google will be introducing its Accelerated Mobile Page initiative on Feb. 24, several sources familiar with AMP confirmed to Ad Age. AMP is a direct...
AT&T Joins Verizon in Race to Meet Demand for Mobile Movies, Sports and More
AT&T is joining the mobile speed race with Verizon Communications, outlining plans for faster wireless technology to meet the increasing demand for sports, movies and...
Twitter’s Monthly User Growth Stalls, Ad Revenue Climbs
Twitter can’t catch a break. After several quarters of audience struggles, in the fourth quarter of 2015 the company tried two big things to get...
LinkedIn Shuts Down Its Ad Network 12 Months After It Opened
Last year LinkedIn followed the example of other tech platforms with lots of user data, like Google and Facebook, and started letting advertisers use that...
Magazine Company Execs Talk About Taking On Tech, Disruption
The five magazine media company executives who graced the stage at the Grand Hyatt in Midtown Tuesday night all had specific (well, somewhat specific) ideas...
IBM Closes Weather Co. Deal, Updates Brand’s Logo
IBM” image=”http://%%img_server%%/images/bin/image/x-large/TWC_IBM_Logo20160129.jpg” url=” ” /> IBM said Friday it closed the deal to acquire The Weather Company’s B2B, mobile and cloud-based properties. This includes weather.com,...
