Snapchat Is Making Its Own Original Content for Discover Again
Snapchat has started producing original content for its Discover publisher portal again, a few months after the mobile app shut down its own channel on Discover and reportedly laid off members of the team producing articles, photos and videos for that channel.
Over the weekend, Snapchat added a music-themed channel to Discover that features articles and videos produced by an in-house content team. Starting on Saturday and running until the new year, Snapchat is dedicating each day to a specific music genre — EDM, hip hop and R&B so far, with a country edition scheduled for Tuesday — and publishing original articles and videos recapping moments in 2015 like the beef between rappers Drake and Meek Mill.
Spotify has signed on as the exclusive sponsor for the series, according to a Snapchat spokeswoman. In each daily edition, the streaming music service has been running between three and four full-screen ads that appear when users swipe between pieces of content and display the tagline “Spotify Year in Music.”
