strong>ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neue adsquare-Kooperationen; MMA Deutschland auf Wachstumskurs; und Axel Springer und...
AdExchanger | AT&T just hired an ad platform whiz kid to take charge of its new TV and video ad business – but that’s the easy...
AdExchanger | Brian Lesser, CEO of GroupM North America, will leave the company for a role at AT&T, the WPP-owned media buying giant announced on...
When I met Gurman Hundal seven years ago in a small Soho pub for the first time, he told me he was going to start...
AdExchanger | IBM-owned pub The Weather Co. is working to tap into people-based marketing budgets that would normally go to Facebook or Google by using...
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Tech hub for platforms launched by Screen6;...
. It is the only technology to come through the Gartner’s hype cycle’s ‘Trough of Disillusionment’, to reach the ‘Slope of Enlightenment’, and now it is...
, believes that content distribution and consumption is blurring the lines of what an ‘ad’ is, and that this actually brings with it untold opportunities. Writing...
London – mediasmart Mobile has extended its partnership with AdColony to expand its range of video advertising formats to include their latest Instant Play™ HD video...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MeTube YouTube is sweetening the pot for publishers by bundling its back-end...
AdExchanger | Rubicon Project has been steadily lowering its take rate over the past year to make its tech more appealing to publishers and buyers,...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
LONDON – Acxiom® (Nasdaq: ACXM), in collaboration with Adobe, announced the launch of Connected Spaces, a global solution aimed at delivering more relevant omnichannel experiences to customers....
, explains that while the mandates that Google impose may be frustrating, these changes can also lead to innovative solutions by the companies that need...
strong>This week’s Latin American Roundup brings the following stories: the Brazilian cosmetics brand Natura has increased their online sales by 150% after doubling their investment...
TV Convergence Gains Momentum as Cross-Screen Planning across Linear TV, Connected TV and Digital Video Continues to Grow NEW YORK – Videology – a leading software provider for...
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