RetailMeNot Shifts Its Linear TV Spend To Digital Video
AdExchanger | After years of investing in brand-building tactics on TV, RetailMeNot, which was acquired for $630 million by payment processor Harland Clarke and went...
Category: Data Driven Advertising
With An Eye On Transformation Via Acquisition, Non-Tech Companies Scoop Up Tech Firms
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
IPA Calls on Google & Facebook to Clean Up Video Measurement
strong>This week the IPA issued a direct call to action to Google’s YouTube and Facebook to clean up safety, measurement, and viewability of online video...
Mobile Web Header Bidding Impressions Grew 285% YOY
, providing insight into the mobile advertising industry for both publishers and advertisers in Q2 2017. The main highlight from the report was that header...
AI & Advertising: Measurement of the Future
strong>AI is slowly creeping into all aspects of our lives – retailers are introducing chatbots, stock market shares are traded algorithmically, and driverless cars are...
Podcast: Glossy Programmatic
AdExchanger | Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Condé Nast’s Evan Adlman will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October...
Facebook Faces Challenges And Opportunities With ‘Watch’
AdExchanger | Facebook Watch, the social giant’s video hub that went live for select users on Wednesday, already has a roster of digital video launch...
Why The Sacramento Kings View Their Stadium As A Digital Platform
AdExchanger | The NBA’s Sacramento Kings are entering the second season in the Golden 1 stadium, the centerpiece of the team’s new data-driven fan experience....
Taptica Buys Tremor Video DSP; Bitposter Launches Direct Marketplace
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$50m (£38.5m) for Tremor Video’s DSP; Bitposter...
Snap’s Q2 Earnings Report Fails to Meet Expectations
strong>Snap (NYSE: SNAP) had a disappointing start on Wall Street, and yesterday (10 August) Snap Inc. Q2 2017 results missed analysts’ expectations. Financial results for the...
Survival Of The Fittest: The Ad Tech Edition
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Condé Nast’s Programmatic Play: A Trifecta Of Brand Safety, Scale And Data
AdExchanger | Condé Nast’s Evan Adlman will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 25-26 on a panel titled “Data Accuracy And The DMP.” Until...
Startup Backed By A Crew Of Angels, Including Jonah Goodhart, Raises $6.8 Million Series A To Gather Self-Declared Data
AdExchanger | Jebbit has a fresh approach to data collection: Ask the consumer to participate. The Boston-based startup, which announced a $6.8 million Series A...
Personalisation, But Not Precision
, talks about the challenges the universal ID still faces, the advantages of IP and device-ID matching, and how marketers can boost performance by reaching...
Taptica Acquires Tremor Video’s DSP; Kepler Integrates with LiveRamp
, purchasing video ad tech company, Tremor Video’s demand-side platform […] The post <a rel="nofollow" href="https://www.exchangewire.com/blog/2017/08/08/taptica-acquires-tremor-videos-DSP-kepler-integrates-liveramp/”>Taptica Acquires Tremor Video’s DSP; Kepler Integrates with LiveRamp appeared...
Clear Channel & In Loco Media Close OOH Deal; Cazamba Expands to LATAM Countries
strong>This week’s Latin American Roundup brings the following stories: Clear Channel and mobile ad company In Loco Media close a deal to integrate their solutions...
