A Tale of Two Ad Networks: How the Quiet Growth Story of Media iQ Defeated the ‘Rocket Fuels’
When I met Gurman Hundal seven years ago in a small Soho pub for the first time, he told me he was going to start a programmatic ad network. At first I thought as a model it would have no longevity, but anyone who has worked with Gurman knows and respects his deep understanding of advertising technology and what’s possible operationally. Media iQ’s core offering was going to be about 100% programmatic trading.
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