Natura Grows Online Sales by 150% with Programmatic; Havas Mexico Presents OOH Solution

strong>This week’s Latin American Roundup brings the following stories: the Brazilian cosmetics brand Natura has increased their online sales by 150% after doubling their investment in digital media, including programmatic solutions; Havas Mexico introduces out-of-home solution using data analytics and geolocalisation for audience targeting in the entire country; and Gotchosen launches social media environment platform in Brazil, after partnering with the local DMP Tail and Smart Adserver. 

Natura grows online sales by 150% with digital & programmatic strategy

The Brazilian cosmetics brand Natura […]

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.