CPG Ad Cuts Raise Tough Questions For Digital Media
AdExchanger | The largest advertisers in the world are still dead set on cutting advertising costs and reducing agency fees. On earnings call after earnings...
Category: Data Driven Advertising
Ad Blocking’s Old Guard Remains Strong, But Faces Growing Competition
AdExchanger | Ad blocking is generally associated with early browser extensions like AdBlock and eyeo’s Adblock Plus (ABP), which both make their money through the...
Amazon Staffs Up On Ad Sales Reps And Engineers
AdExchanger | Amazon is bulking up on headcount to service its Amazon Web Services (AWS) and ad sales divisions, as revenue for the “other” category...
Creative Is the Most Essential Element of Advertising: Q&A with Miha Mikek, Celtra
, explains, creative management platforms can be essential for production, delivery, measurement, and the ultimate success of an advertiser’s campaign. ExchangeWire: What does a Creative...
Good Year for UK Ad Spend; Mediasmart & Cedato Partner
data. The 1.3% year-on-year increase in Q1 2017 is driven by internet advertising […] The post Good Year for UK Ad Spend; Mediasmart & Cedato...
Sabio Mobile Announces Validated Publishers: A Data-Driven Approach to Define “Premium”
SANTA MONICA, Calif. – Sabio Mobile, the smarter mobile ad platform trusted by brands and agencies, announced a “Validated Publishers” feature for its supply offering...
History Repeats Itself in Ad Tech, So What’s Next?
strong>Much has been written and debated on the pages of the ad tech industry’s trade publications, websites, and blogs. There is no shortage of opinions,...
The State of Programmatic Inventory in the UK
strong>It is commonly known that programmatic inventory provides significant scale and efficiency when it comes to targeting audiences across devices and formats, but this needs...
Outbrain Acquires Native DSP Zemanta
AdExchanger | Outbrain acquired native DSP Zemanta for an undisclosed sum Tuesday. The deal will bring together Outbrain’s scaled native supply with Zemanta’s demand, laying...
IPG Attributes Negative Q2 And H1 To CPG Spending Cuts
AdExchanger | Spending cuts in the CPG sector had a negative impact on revenue growth at IPG this past half year. The holding company saw...
Marketing-Mix Modeling: Leaping Over The Walled Gardens’ Gates
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
LKQD Technologies Announces 180% Annual Growth; Now Second Largest US Video Advertising Platform
FOOTHILL RANCH, Calif. – LKQD Technologies, the leading independent video advertising infrastructure company, announced it has achieved 180 percent revenue growth for the first half...
Ad Track Blocker is Just Another Game of Cat & Mouse
at its Developers Conference that it would effectively put an end to advertisers’ ability to track consumers who use the Safari browser around the web...
Hands Debuts in Latam & Europe; Brazilian Internet Users Prefer Photo Ads
strong>In this week’s LATAM Roundup: Brazilian ad tech Hands debuts in other Latin American countries and Europe, led by their new Miami offices, expecting to...
Snap Interactive Signs Exclusive Media and Ad Operations Partnership with Krush Media
Krush Media to manage media sales, ad operations, and yield management for SNAP’s popular video chat applications NEW YORK, NY — Snap Interactive, Inc. (“SNAP,” the “Company,”...
Uber Is Upping Its Ad Spend And Doubling Down On Data
AdExchanger | Uber’s rider-focused ad spend has increased twentyfold in the last year and a half. “The onus that puts on us to be really...
