Weather Co. Turns To LiveRamp To Do People-Based Marketing

AdExchanger |

IBM-owned pub The Weather Co. is working to tap into people-based marketing budgets that would normally go to Facebook or Google by using LiveRamp’s IdentityLink product. Marketers and publishers alike onboard their data to LiveRamp’s huge online identity graph to kick off the process. Because LiveRamp can identify many more users than a marketer orContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.