Screen6 Launches Tech Platform Hub; New Standard Ad Portfolio by IAB Europe
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Tech hub for platforms launched by Screen6; IAB collaborates on new ad standards; Identity matching solution by AdBrain; UK ranks lowest in viewability benchmarks; Talent and technology acquisition for Mozoo; and Crownpeak buys Evidon.
Screen6 launches tech solution for platforms
A new centralised solution for advertising and marketing technology companies has entered the scene. Dubbed ‘The Hub’, Screen6 provides a platform solution aimed at self-service cross-device ID processing, […]
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