Google’s App Ads Chief On Why Less Is More When It Comes To App Campaigns
AdExchanger | AdWords, search, display, the Play Store, YouTube, AdMob, the Google Display Network… App advertisers used to have to run six or more campaigns...
Category: Data Driven Advertising
When The Data Is Great, But The Campaign Fails Anyway
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De...
Taptica’s Tremor Video DSP to host Partner Session at Mobile World Congress
Taptica International Ltd (AIM: TAP), a global end-to-end mobile advertising platform for advertising agencies and brands, will be attending this year’s Mobile World Congress (“MWC”),...
Amazon vs. Brands – An Uncomfortable Relationship
Most of the talk around Amazon nowadays concerns their new headquarters, the Echo and Alexa, their latest acquisition, or whatever Jeff Bezos has recently done...
How The Olympics Is Changing – And Not Changing – Its Brand Marketing Controls
AdExchanger | The majority of snowboarding gold medals in the 2018 Winter Olympics were won by competitors in head-to-toe Burton gear, so why do the...
PII May No Longer Be The Third Rail Of Ad Tech
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Experts Discuss: What Can Blockchain Really Do for Advertising?
There is a lot of chatter about blockchain these days but what can blockchain technology actually do for the advertising industry? What are its general...
AI, Hyper-Personalisation, Automation & More: the Big Retail Trends of 2018
Having well and truly settled in to 2018, many retailers are in the midst of defining their latest business objectives, as well as how they...
GQ Buys Into Commerce Content
AdExchanger | Product-related content is an editorial anchor at GQ, Condé Nast’s men’s lifestyle pub. People who read about brands on GQ’s site spend twice...
PowerLinks Raises $6.1m Series A to Automate Relevant Native Advertising; Appoints Industry Veteran Chairman and CFO
LONDON & NEW YORK: PowerLinks (www.powerlinks.com) announced that it has secured a £4.58 million ($6.1 million) Series A investment. The round is led by Foresight Group, with participation...
There’s No Gimmick in Walmart’s and Kantar’s VR Push
Virtual reality in retail has always been something of a gimmick, but with Walmart acquiring VR company Spatialand and Kantar starting up a new consultancy...
Eyeota Taps Machine Learning & AI to Understand APAC Audience Behaviour
Having recently secured USD$12.5m (£9.02m) in Series B funding, Eyeota will be looking to develop data sources around specific verticals and datasets that focus on...
The Associated Press Uses AI To Boost Content And Video Volume
AdExchanger | Like most publishers, The Associated Press (AP) is evaluating ways it can increase video and article output without straining its staff or resources....
Cross-Device? Nah, CDP. Tapad Launches A Customer Data Platform
AdExchanger | Tapad launched a product on Tuesday that lets telcos stitch their first-party data to Tapad’s device graph – which Tapad will then activate...
Programmatic’s Slow Payment Problem Puts A Strain On The Industry
AdExchanger | Pity the ad tech middleman. They place an ad on behalf of the advertiser, but when it comes time to get paid…they wait....
IAB Explores the Future of Blockchain for Video Advertising in New Comprehensive Whitepaper
Report Presents Real World Use Cases for Publishers and Buyers & Identifies Benefits and Challenges NEW YORK – The Interactive Advertising Bureau (IAB) released “Blockchain...
