Category: Data Driven Advertising

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...

Technological advances in retail happen quickly, so retail marketers have to be able to react just as quickly. In this piece for RetailTechNews, Abigail Davies (pictured below),...

With GDPR set to significantly change digital advertising in the near future, it may be time to explore other channels of distributing ads where strict...

Keyword-Focused Content Targeting Tool for Display, Mobile and Video Programmatic Advertising Campaigns DENVER – Choozle, a self-serve programmatic advertising platform based in Denver, in partnership...

Retail plays a huge role in the success of the global economy. According to figures from eMarketer, global retail sales in 2017 were predicted to...

For traditional television broadcasters, revenue opportunities are shrinking. Earlier in 2017, subscriber growth fell dramatically. The industry lost a record 762,000 subscription customers in the...

New York – S4M, mobile advertising technology experts, specializing in drive-to-store campaigns, announces moves by senior leadership for offices in the US. Stanislas Coignard, previously...

The LATAM digital advertising market is booming. Though not yet on the same scale as the likes of Europe and the U.S., it is home...

To survive digital transformation, businesses must be versatile, agile, and tech-savvy, says Coralie Petermann (pictured below), director of data science, Sublime Skinz, in this Q&A...

AdExchanger | Publishers are rethinking their Facebook strategies in the wake of LittleThings’ sudden shutdown on Tuesday. While LittleThings is the first pub to fall victim...

AdExchanger | “AdExchanger Politics” is a recurring feature that tracks developments in politics and digital advertising.  Today’s column is written by Jordan Lieberman, politics and...

AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Chris Kane,...

Dianomi, a native content marketing platform used by financial advertisers and tier one publishers, has received £6.3m patient capital investment to drive international expansion and...

While the world of telco gathers at MWC in Barcelona, Oath is using the opportunity to roll-out new ad formats, some of them based on...

AdExchanger | When Kimpton Hotels became part of the Intercontinental Hotel Group (IHG) in 2014, it saw potential synergies around data and technology it could...

Selling goods online is by no means an even playing field. Some companies base their whole business models around it, while some find it a...