Category: Data Driven Advertising

Whether your retail business is marketing online or from a physical location, your bottom line relies on one thing: shoppers. Both shopping facilities and shopping...

This content was originally published in RetailTechNews. The post Draft draft appeared first on ExchangeWire.com. Via ExchangeWire

RhythmOne has reached the final stages of their acquisition of YuMe. In this Q&A, ExchangeWire speaks with Dan Slivjanovski, chief marketing officer, RhythmOne, about the...

Former Remerge, Taboola, and Bluestacks talent prepare company for further growth Adikteev, a leading mobile marketing platform, announced that its sales and account management teams...

AdExchanger | Data is helpful in the fight against fraud, but it’s not enough, said Martzel de Domingo, who leads user acquisition at French gaming...

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Weaver,...

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Unified Commerce Solutions Booming; A Third of Smartphone Users...

LOS ANGELES – Ace Metrix, the leader in measuring the impact of television and digital advertising, released the results for top performing ads from Super...

In an omnichannel marketing world, customers are engaging across any number of devices: viewing ads, visiting websites, and conducting searches. Here, Amelia Waddington, director of data...

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Unified commerce solutions booming; A third of smartphone users...

AdExchanger | In an early draft of his prepared remarks at the IAB Annual Leadership Meeting on Monday, Unilever CMO Keith Weed threatened to stop...

A new study by Newsworks and the Association for Online Publishing (AOP) finds that left brain memory encoding, which processes words and detail, is 42%...

AdExchanger | There’s no point eating up engineering resources to build technology that can be provided out of the box, Lomit Patel, VP of growth...

AdExchanger | Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video across its portfolio....

Almost no time is ‘dead’ time for today’s connected consumer. Thanks to the ubiquitous mobile phone, wherever we are, we are always ‘on’. Here, Ian...