When The Data Is Great, But The Campaign Fails Anyway
AdExchanger |
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. With each passing quarter, the share of marketer budgets allocated to data grows, and with that growth comes greater scrutiny – rightly so. And yet this… Continue reading »
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