Amazon vs. Brands – An Uncomfortable Relationship
Most of the talk around Amazon nowadays concerns their new headquarters, the Echo and Alexa, their latest acquisition, or whatever Jeff Bezos has recently done or said. As a result not much has been made of the point of power they’ve reached in online transactions, where the choosing to buy from Amazon is becoming a bigger consideration than the product or brand people buy. A survey reported 38% of ecommerce searches start on Amazon (as opposed to a search engine) […]
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