IAB Explores the Future of Blockchain for Video Advertising in New Comprehensive Whitepaper
Report Presents Real World Use Cases for Publishers and Buyers & Identifies Benefits and Challenges NEW YORK – The Interactive Advertising Bureau (IAB) released “Blockchain for Video Advertising: A Market Snapshot of Publisher & Buyer Use Cases,” an in-depth whitepaper that uncovers strong use cases for blockchain technology in digital video advertising, with a focus […]
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