AI, Hyper-Personalisation, Automation & More: the Big Retail Trends of 2018

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Having well and truly settled in to 2018, many retailers are in the midst of defining their latest business objectives, as well as how they plan to continue improving across all areas of their business, writes David Buckingham, CEO, Ecrebo (pictured below). However, this is not always so clear-cut, particularly when considering customer experience and loyalty — two areas that are proving to be crucial when it comes to defining the success of those in the industry.

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