Selling Your Goods Online: Measurement, Challenges, and Pioneers – Q&A with Summit
Selling goods online is by no means an even playing field. Some companies base their whole business models around it, while some find it a perennial thorn in their side. Speaking exclusively with RetailTechNews, David Trolle (pictured below), head of online marketing, Summit, highlights some of the businesses that have succeeded, and some that have struggled, as they attempt to optimise their offerings to sell online.
ExchangeWire: What is Summit’s role in the shift from traditional to online retail?
David […]
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