Get Smart with Tech or Lose Your Customers
Technological advances in retail happen quickly, so retail marketers have to be able to react just as quickly. In this piece for RetailTechNews, Abigail Davies (pictured below), content marketing manager, Ometria, describes the changes we have already gone through, and how machine learning could hold the key to future customer communication.
In 2018, communication is at the heart of retail success.
Take Boohoo.com, for example. The Gen Z brand is going from strength to strength. Why? Because it knows who […]
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