AR Will Bring New Growth: Q&A with Stuart Flint, Oath
While the world of telco gathers at MWC in Barcelona, Oath is using the opportunity to roll-out new ad formats, some of them based on AR. In the run-up to the launch, ExchangeWire talked to Stuart Flint (pictured below), Head of EMEA, Oath about AR, AI, and how the GDPR is going to impact the digital advertising industry.
ExchangeWire: What do you think is the leading growth driver in digital ad spend in 2018?
Stuart Flint: As more brands experiment with Augmented […]
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