Podcast: 4C Insights Stretches Beyond Social
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. 4C Insights might be the largest of the small handful of companies certified to buy...
Category: Data Driven Advertising
White Ops And Beachfront Team Up To Prevent OTT Ad Fraud – But How Big Of A Problem Is It?
Video supply-side platform Beachfront Media is expanding its partnership with White Ops, the digital verification vendor that specializes in bot detection, to include over-the-top (OTT)...
Google’s AdMob Bids Adieu To The Waterfall With Its Take On In-App Header Bidding
Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow...
IAS Launches First-to-Market Mobile In-App Solution to Protect Brands in Programmatic Environments
The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath integrate IAS to increase mobile in-app transparency Integral Ad Science (IAS), the measurement and analytics...
Attribution Helping to Evolve Revenue Models – Q&A with Visual IQ
Whether it’s traditional retailers or e-commerce pure plays, any retailer worth their salt has an online selling presence. However, with so many channels influencing the...
How Publishers Can Hit Ad Blocking Where It Hurts
The subject of ad blocking may have enjoyed a media hiatus recently, as issues such as brand safety take centre stage. However, explains Ivan Ivanov,...
Cambridge-Based GeoSpock Secures an Additional $6.6M in Closing its Series A Funding from Investors
Unique architecture system powers the analysis of trillions of data points in seconds Cambridge, UK: GeoSpock® – the extreme-scale data integration platform that provides analytics, builds insight,...
Fujitsu Explains What Makes a Great Account-Based Marketer
Account-based marketing (ABM) has accrued a certain level of popularity among big-name brands over the past couple of years; but now, with the passing of...
Ex-Google Directors Give Search Engine Convenience to Ad and Content Targeting
Goldbach First To Adopt 1plusX’s New Keyword Targeting Capabilities Publishers, advertisers and agencies can now simply type-in keywords to target hyper-relevant consumers by their real-time...
What Really Matters In Ad Tech
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
ATS Paris: 8 Reasons Why You Need to Attend the Show
Digital marketing is in flux in Europe right now – with privacy legislation, transparency concerns, and business models all effecting huge change. Our first European...
Amazon Could Be Rolling Out Banking for Younger Customers; Ad Growth to Break the Duopoly
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail...
Uber Relies On Automation To Keep Its Paid Social Strategy Humming
AdExchanger | Uber has the pedal to the metal when it comes to paid social automation. The ride-sharing app embeds performance marketing and paid social...
A Publisher’s Perspective: Will Buyers Pay More?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan,...
Verizon Connect Turns To Consumer-Facing Channels To Launch Its B2B Brand
AdExchanger | Verizon Connect, the telco’s telematics business unit that helps companies keep track of their truck fleets, has been around for almost a decade....
NYT Merges Programmatic And Direct Sales; Facebook Rates Spike As Impression Growth Slows
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blurred Lines Do publishers need to have distinct programmatic and non-programmatic ad...
