Reliance on Mobile, Adoption of DMPs & First-Party Data Challenges: The LATAM Programmatic Market
The LATAM digital advertising market is booming. Though not yet on the same scale as the likes of Europe and the U.S., it is home to some of the fastest growing digital markets in the world. The smartphone market continues to grow, helping mobile to be the main driver behind overall digital ad growth, while the adoption of DMPs is helping professionalise programmatic. This piece examines what will be the facilitators behind LATAM’s programmatic development, and what issues the region […]
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