Category: Data Driven Advertising

When DoorDash partnered with The Cheesecake Factory in December to give away 10,000 free slices of cheesecake, the food delivery app set up a cross-functional...

Is independent ad tech on the wane? Its most vocal champion, Brian O’Kelley, is now a paid employee of AT&T. His company, AppNexus – for...

TV and video planning and measurement is a fragmented mess. Buying and selling video inventory across platforms can create a headache for everyone involved, not...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Of MuleSoft And Metallica “Nearly universal euphoria.” Those are the words Salesforce co-CEO Keith...

NEW YORK – S4M, a leading mobile programmatic platform, announced its participation in Dmexco, a tradeshow bringing together key players in digital business, marketing and...

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. Sometimes an old institution gains new relevance. Take...

Data science has increasingly been at the forefront of developments in advertising and marketing technology; and with very good reason. In the video space, data...

This week, Google has unveiled a rebranding of its digital payments service and plans for further expansion of the platform in India, where consumers have...

Predictions about how the Internet of Things will radically change consumer lifestyles have often included a ‘conversation with the fridge’. Advances in connectivity and AI-driven...

Amid a heightened concern over data privacy, Jebbit enables brands to transparently capture and activate first-party data to fuel personalization in marketing Boston — Jebbit,...

Uber, Postmates, Yelp, SmartNews and other nongaming apps are scooping up growth marketing talent from the mobile gaming world – and the reasons make perfect sense....

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand Safety Study Reveals Carelessness of Marketers;...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Jeff Hirsch, chief marketing officer and head of publisher development,...

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part...

There is some big news coming out of Brazil at the moment. The Brazilian government has sanctioned a law that defines data privacy regulation, with...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...