Using Data Science to Understand the Quantity & Diversity of YouTube Content
Data science has increasingly been at the forefront of developments in advertising and marketing technology; and with very good reason. In the video space, data science is a crucial element for ensuring brand objectives are met against billions of data signals. In this piece for ExchangeWire, Dr Jon Morra, vice president, data science, Zefr, details the three components of data science in delivering those objectives for brands advertising on YouTube.
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