Podcast: The Past And Future Of Digital Advertising
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. Ramsey McGrory’s career tracks closely with the rise...
Category: Data Driven Advertising
Mobile Apps Are Stalling On The Way To GDPR Compliance
Some apps don’t seem to be taking GDPR seriously – or maybe just don’t realize how much they’re leaving themselves exposed. Although mobile apps aren’t necessarily...
Weekly Focus: JD.com Opens Up Blockchain Platform
This week, JD.com unveils a new blockchain platform that it says is aimed at helping companies access and develop their own applications on the technology...
SRAX Bolsters Blockchain Initiative, BIG Platform; Hires David James Stewart as VP of Business Development
LOS ANGELES — Social Reality, Inc. (Nasdaq : SRAX ) announced the appointment of David James Stewart as vice president of business development to drive its blockchain identification graph technology platform, BIG....
Customer Centricity Driving Ad Tech & Martech Convergence: Q&A with Yiorgos Hadjiandrea, Google & Jess O’Reilly, Salesforce
Following a lively on-stage discussion about the new era in the convergence of ad tech and martech at ATS Singapore in June, ExchangeWire speaks with...
Acceptable Ads Committee Announces New Ad Criteria
Mobile-specific Acceptable Ads criteria now in play. London – eyeo, makers of Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements with over...
Diverse Skill Sets Required When Building Internal Research And Analytics Teams
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
New Acceptable Ads Criteria; Protected Media Launches Pre-Bid Solution
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee...
When It Comes To Diversity, Lindsay Pattison Walks The Talk
Lindsay Pattison isn’t messing around about increasing diversity in WPP’s top ranks. The former global CEO of GroupM agency Maxus was promoted to chief transformation...
Brand-Safety Fear Factor
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. It’s...
Cognitiv Named Finalist for Digiday’s Technology Awards
New York, NY – Cognitiv, the first company to develop neural network technology for marketers, today announced that its NeuralMind™ platform has been selected as...
Sort the Real from the Buzz: Are Blockchain & Virtual Reality Better in Theory than Practice?
With today’s digital disruption, backing the right technology is a key to survival and success. If only there were a marketing oracle, who could magically...
Can Digital Audio Be Big For Branding? Bacardi Experiments With SoundCloud To Find Out
Bacardi sees a big branding opportunity in digital audio. The rum brand turned to SoundCloud to launch an experiential activation with electronic music trio Major...
Indie App Developer Alegrium Teams Up With AppLovin’s Lion Studios To Make Its App Marketing Roar
Tapping into international markets, particularly the US, is lucrative but far from easy for a mid-size game developer from Indonesia, especially one trying to replicate...
Efficiency And Emotion: Finding The Balance In The Digital Advertising Equation
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Meredith Will Sell Viant This Year
Meredith will offload its 60% equity interest in ad platform business Viant, the company confirmed on its fiscal fourth-quarter earnings call on Friday. It expects...
