Chief Strategy Officer Imran Khan Is Leaving Snap
Snap’s chief strategy officer, Imran Khan, is leaving the company to pursue other opportunities, it announced in an SEC filing Monday morning. Khan did not...
Category: Data Driven Advertising
Facebook Gives Advertisers More Info On Where Their Ads Are Running – But Is It Enough?
As of Monday, all advertisers on Facebook will be able to see a full list of contextual placements where their ads might appear before a...
Branch On Acquisition Of TUNE’s Attribution Biz: "You Can’t Have Measurement Without Fixing The User Experience"
For the last four years, mobile measurement company TUNE has been “fighting with one hand tied behind its back,” said Alex Austin, CEO and co-founder...
The Trade Desk Announces Anna Forbes as New UK General Manager
London: The Trade Desk, the global advertising technology platform, is pleased to announce the appointment of Anna Forbes as its UK General Manager. In her new...
OTT is Going to Remake the Entire Ad Tech Industry: Q&A with Ari Lewine, CSO, TripleLift
The future is bright; the future is ad tech. Ahead of taking the stage at ATS London on Monday, 10 September, where he will join...
Podcast Upfront 2018: Networks Get Numbers To Back Up Their Shows
If there’s one takeaway from the IAB’s fourth annual Podcast Upfront in New York City on Thursday, it’s that richer measurement has made podcast...
Why Google And The IAB Europe Haven’t Been Able To Resolve Online Consent
The advertising technology ecosystem has been waiting for Google to implement the IAB Europe Transparency and Consent Framework (TCF), a protocol for collecting consent and...
The Big Story: New Faces In Challenging Places
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is...
Connected TV: The Key to the Cross-Device World
Connected TV is shaking up the advertising world. In the last five years, there’s been an increase of 100 million CTV sets every year, globally....
eMarketer: Ad Blocking in the UK Begins to Stabilize
More than a fifth of internet users in the UK expected to install an ad blocker this year London: eMarketer’s latest forecast report – Ad Blocking...
Weekly Focus: JD.com Extends Shopping Platform to Hotel Rooms
This week, JD.com has teamed up with several hotels to showcase its technologies and marketplace products, enabling guests to purchase items they find in their...
How the California Consumer Privacy Act Aims to Put an End to the Data Wild West
Despite a monumental build up, the EU GDPR may not have made quite the splash the industry expected – it rather depends on who you...
Causal IQ Changes the Way Advertisers Interact with Technology Through Consumer-Centric Approach
Formerly GlobalWide Media’s Programmatic Business Unit, Causal IQ is Built on A Legacy of Digital Marketing Expertise LOS ANGELES — Causal IQ, a leading programmatic...
Mastercard Helps Power Google Store Sales Measurement – Here’s Who Else Supplies Purchase Data
While Google said in May 2017 it was using purchase data from unnamed payment processors to link online ads to transactions, Bloomberg discovered Thursday that...
HubSpot to Launch Enterprise-Level Products, Platform-Wide Video Functionality, and More at INBOUND 2018
New products and capabilities will give growing businesses of all sizes what they need to grow better DUBLIN, IRELAND – HubSpot, a leading growth platform,...
Will Mark Read Run WPP Any Differently Than Martin Sorrell?
WPP is set to knight its new CEO. Multiple publications Tuesday reported that as early as next week, the holding company is set to name...
