Weekly Focus: Google Rebrands Payment App in India; Expansion Plans Underway

This week, Google has unveiled a rebranding of its digital payments service and plans for further expansion of the platform in India, where consumers have made more than 750 million transactions with the app.

Called ‘Tez’, when it was launched in the country last September, the payments platform since has chalked up more than 22 million users – including 1.2 million local businesses – each month, according to Caesar Sengupta, Google’s general manager for payments and the company’s next billion […]

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Via ExchangeWire

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.