Copenhagen INK

The Case for the 20% & Independent Ad Tech in a Consolidated World

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Is independent ad tech on the wane? Its most vocal champion, Brian O’Kelley, is now a paid employee of AT&T. His company, AppNexus – for the best part of ten years the standard bearer for independent ad tech – is now part of the biggest telco in the world. You wonder where the priorities will lie in the coming 12 months.

Will it continue to be the home of the innovative independent ad tech companies that built their […]

The post The Case for the 20% & Independent Ad Tech in a Consolidated World appeared first on ExchangeWire.com.


Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.