Category: Data Driven Advertising

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. A few years ago, US broadcaster Cox launched...

Smartly.io’s creative automation and ad operations help advertisers scale on Pinterest New York – To support advanced advertisers and agencies as they look to reach new...

The collaboration will integrate both platforms to aid advertisers in delivering high-impact, non-intrusive, creative campaigns London: Sizmek, the world’s largest independent demand-side platform, and Sublime, a...

This week, Grab and Fave have formed a new partnership that aims to grow the companies’ online platforms and services in Singapore and Malaysia. Under...

The third-party cookie isn’t crumbling so much as imploding. In a Friday email to advertisers and publishers, Facebook said that on Oct. 24 it will...

Brian O’Kelley’s departure as CEO of AppNexus surprised few in the industry who know him. His sharp opinions and independent mindset made him an ad...

It’s the end of an era. AppNexus co-founder and CEO Brian O’Kelley has stepped down from his operational role and will serve in an advisory...

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: IAB Tech Lab...

MediaMath will stop buying from supply partners that play auction games, preferring to create an economic incentive for fair, transparent programmatic auctions and put an...

Without a way to calculate ad revenue per user, optimization is just an educated guessing game. “I wouldn’t call it a complete blind spot, but...

Digital advertising buyers and sellers have a dilemma: as they’re seeing more mention of AI in ad tech conversations, they increasingly wonder whether they should...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...

ExchangeWire is delighted to announce who is in the running to be awarded the prestigious titles of ‘Ad Tech Personality of the Year’ and ‘Ad...

This week, Chinese e-commerce giant JD.com has officially launched an e-commerce site in Thailand alongside local retail group, Central Group. The new addition is part...

Digital Element Announces Industry’s First IP-to-Point-of-Interest Database for Reaching On-the-Go Consumers New NetAcuity POI database gives marketers geo-contextual points of interest within 100 meters ATLANTA...

The headache of creating and scaling video across multiple connected TV platforms is real. Innovid launched its antidote on Thursday, a self-serve tool called OTT...