Oath Intends To Keep Its Promise: ‘We’re At Scale Now’
Jay Seideman will present on programmatic best practices at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. AT&T’s new advertising and analytics unit,...
Category: Data Driven Advertising
Adobe Hooks Into More TV Inventory As Addressability Slowly Coalesces
Despite the massive steps the ad industry has made in figuring out addressable TV just this year, advancement comes not from stunning breakthroughs, but simply...
European Commission Writes ‘Code of Practice’ to Combat Fake News; AT&T Launches New Advertising Company Xandr
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: European Commission...
Remember Why the GDPR Exists: Consumers Need Friendly GDPR Functions
You already accept that complying with the GDPR delivers a better consumer experience, right? Loads of articles have told you that. But what about the...
OpenX and The Harris Poll 2018 Holiday Survey Finds Strong Consumer Confidence in U.S. Economy Will Fuel Spending Surge as Consumers Plan Significant Shift Away from Retail Stores to Mobile Commerce
LOS ANGELES — OpenX, the world’s largest independent advertising technology provider, today released the findings of a nationwide survey conducted in partnership with The Harris...
Industry Comment: Search & Social to Be Driving Force Behind Global Ad Spend Growth
Zenith released its latest ad expenditure report on Monday, 24 September, finding, perhaps surprisingly to some, that paid search and social media will be the...
Weekly Focus: JD.com Expanding Supermarket Chain & Opens Up in Seoul
This week, Chinese e-commerce giant JD.com has unveiled plans to expand its network of fresh food stores, 7Fresh, across China as well as made its...
MAD Network Unveils Blockchain Advertising Proof-of-Concept
CryptoRTB Being Tested With Omnicom Media Group EMEA NEW YORK — MAD Network, a blockchain and cryptography solutions company for the advertising industry, today announced...
AT&T Unveils Xandr, Its Answer To The Future Of Advertising
Two multibillion-dollar acquisitions and one Justice Department lawsuit later, AT&T’s advertising and analytics unit finally has a name: Xandr. AT&T revealed the brand at its...
Oracle Data Cloud’s Plan To Take Over Digital Media Without Touching Media
Since Oracle Data Cloud’s creation four years ago, following the acquisitions of data sellers Datalogix and BlueKai, it has taken a central role in powering...
Salesforce Gets Into The ID Graph Game With Launch Of Customer 360
Salesforce on Tuesday introduced Salesforce Customer 360, a unified customer ID that connects profile data across its Sales, Services, Commerce and Marketing cloud product suites....
AppNexus Has Quit The Industry’s Ad ID Consortium. Is This The End?
AppNexus’s new telco owner, AT&T, has withdrawn it from the Advertising ID Consortium, a shared industry cookie ID it co-founded last year, along with other...
Mobile Fraud Reaches 150 Million Global Attacks in First Half of 2018 with Attack Rates Rising 24% Year-Over-Year, Reveals ThreatMetrix
58% of digital transactions now originate from mobile devices Mobile attacks are increasing, with one third of all fraud now targeting this channel The United...
IZOD’s Latest Campaign Scores With In-House Marketing
An ad campaign launched this month by IZOD, the men’s fashion company, encapsulates the advantages of in-housing marketing, from creative strategy and production through post-campaign...
The Big Platforms Are Giving Augmented Reality A Real Push
Augmented reality is about to hit its stride thanks to large media platforms, which are leading the way. Snap was early, but over the past...
eyeo Takes a Stand Against Circumvention Technologies with New Task-Force
eyeo wants to work with the publishing community to ensure users are served with the best quality of advertisements eyeo, maker of Adblock Plus and Trusted News,...
