Copenhagen INK

Your Move, Apple: Facebook Intros First-Party Cookie Option To Power Its Tracking Pixel

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The third-party cookie isn’t crumbling so much as imploding. In a Friday email to advertisers and publishers, Facebook said that on Oct. 24 it will start offering a first-party cookie option for the Facebook tracking pixel so that businesses can keep targeting their ads and measuring their campaigns without relying on third-party cookies. Facebook confirmed… Continue reading »

The post Your Move, Apple: Facebook Intros First-Party Cookie Option To Power Its Tracking Pixel appeared first on AdExchanger.


Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.