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IronSource Has A Tool To Help Devs Determine Ad Revenue At The User Level

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Without a way to calculate ad revenue per user, optimization is just an educated guessing game. “I wouldn’t call it a complete blind spot, but the process is definitely not as efficient as it could be,” said Jeff Gurian, VP of marketing and ad monetization at Kongregate, a mobile and PC game publisher acquired from… Continue reading »

The post IronSource Has A Tool To Help Devs Determine Ad Revenue At The User Level appeared first on AdExchanger.


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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.