Can AI Really Solve Your Problems?
Digital advertising buyers and sellers have a dilemma: as they’re seeing more mention of AI in ad tech conversations, they increasingly wonder whether they should be doing something with AI to gain an advantage, but are unsure exactly what that ‘something’ could be. As a spin-out from University College London (UCL), MediaGamma has the insight into what is – and is not – a suitable problem for an AI solution. This, plus a consultative approach, has led it actually to […]
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