Toyota Uses Programmatic OOH In Turkey To Spread The Word On Hybrid Cars
Toyota needed to put out a wide-reaching message to raise awareness about its hybrid vehicles in Turkey, a market where the concept is new and...
Category: Data Driven Advertising
Linear TV Audience Standards For Supply And Demand Are The Wrong Solution
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Amihai Ulman, founder and...
Ad Fraud And Systematic Ad Tech Flaws: The Battle Is Not Over Yet
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Socialbakers’ Report Offers Deep Dive into Top Trends on Social Media
Report highlights important trends to watch in 2019 and provides guidance to brands on how to invest advertising budgets to maximise reach, engagement and business...
Expert Predictions: Will 2019 Be the Year of the Single ID?
The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across...
How TV Data Is Changing the Way We Advertise Across Screens & Mediums
There is no argument that TV is changing. A number of experts have shared their predictions with ExchangeWire, as to how TV advertising will shift...
Deezer Partners with Triton Digital to Launch New Mobile Programmatic Audio Advertising
PARIS — Deezer Brand Solutions, the ad-sales house of global music streaming service, Deezer, has launched mobile programmatic audio advertising for its free users through...
Location Data Runs Amok?; Uber Eyes Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Dark Side Of Location Data It can be surprisingly easy for a marketer...
Podcast: Inside LinkedIn’s $2 Billion Ad Business
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. LinkedIn is on track to surpass $2 billion in ad-based revenue during its fiscal 2019 –...
Experts Explain Why 2019 Will Be a Crucial Year for Audio
ExchangeWire has asked hundreds of industry thought leaders what they believe 2019 will hold for the digital advertising industry. Today’s topic is audio. Will 2019...
Uber’s Subscription Launch Is a Glimpse of Direct-to-Consumer Brands’ Future
When Uber launched a new subscription service earlier this month, it joined a long list of digital brands that have sought to drive long-term loyalty...
Forrester Wave: The Location Intelligence Space Is Nascent, But Picking Up Steam
Forrester released a Wave last week examining the emergent location intelligence platform space and here’s your main takeaway: Companies want to apply location data to...
S4 Capital PLC Merger with MightyHive, Inc.; App-ads.txt Released for Public Comment by IAB Tech Lab
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: S4 Capital plc...
Tencent: WeChat Is More Than A Product, It’s ‘An Ecosystem’
What do advertisers outside of China need to know about Tencent? For one, it’s got much more going on than just WeChat – the Tencent app...
Why The Digital Advertising Industry Needs An Ethics-By-Design Framework
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: Voice Next Year
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part...
