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S4 Capital PLC Merger with MightyHive, Inc.; App-ads.txt Released for Public Comment by IAB Tech Lab

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: S4 Capital plc Merger with MightyHive, Inc.; App-ads.txt Released for Public Comment by IAB Tech Lab; Global Eagle Brings New Technology & Revenue to Airlines in Programmatic Advertising Agreement with Inadvia; Deezer Brand Solutions Launches Mobile Programmatic Audio Advertising Through a New Partnership with Triton Digital; GroupM’s 2019 Ad Forecast: £14.93bn in New Investment, 3.6% Growth; DoubleVerify & Adform Announce […]

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.